If there are good, nuanced ways to make use of generative AI in gaming, as I think there are, that doesn’t change the fact that there are nuance-free and terrible ways for advocating for AI in gaming. Tim Sweeney and Epic Games have emerged as helpful foils for the never-AI crowd, given just how cartoonishly brazen Sweeney has been about the use of AI at Epic, as well as the absolute trash vibe-coded launcher the company recently produced. What’s going on there almost seems purposefully designed to bolster the arguments from those against any use of AI in gaming. Epic and Sweeney are not alone in this, it seems. Brandon Stirrup is a business strategy employee at Xbox and he recently went on his own brazen ExTwitter screed that...
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