Helsinki-based Behavix and Stockholm-based MyTelescope have announced a strategic collaboration to combine real-world consumer behaviour data with search and demand intelligence, helping brands, agencies and researchers gain faster, more detailed insights through AI. Behavix contributes consent-based behavioural data from an ecosystem of more than three million opted-in panelists, while MyTelescope provides demand signals from 13 platforms, including Google, TikTok, Amazon and YouTube. The partnership will enable marketers to analyse consumer demographics, personas, competitor comparisons and online behaviour through AI assistants such as ChatGPT, Claude and Copilot, as well as existing dashboards and APIs. Behavix is a data...
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