Helsinki-based furniture company KHOY Company has raised €2 million in growth funding to accelerate its international expansion, with the round led by Virta Equity and joined by Innovestor and several angel investors. KHOY has developed a direct-to-consumer model for selling sofa beds online, using vacuum-packing to compress its products into compact cardboard boxes and significantly reduce shipping costs compared with traditional furniture logistics. The new funding will support expansion across its existing European markets, Switzerland and the UK, while helping KHOY accelerate its entry into the US and invest further in its product portfolio, brand and operations. Selling exclusively online, KHOY has developed a new approach to one of...
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