Salesforce wants to charge for AI outcomes, but first it needs to figure out how

Nothing demonstrates how deeply Fortune 500 companies depend on Salesforce quite like a global outage lasting more than seven hours. The interruption struck during the second day of last week's Dreamforce conference, where the $40 billion-a-year SaaS vendor was pitching AIforce and a growing collection of AI products. The question now is how the company will charge for them. AIforce illustrates why the per-user licensing model is becoming harder to sustain. Unveiled at Dreamforce, it uses Salesforce's Headless Toolkit to make the company's data, workflows, and business logic available through interfaces including Slack and Claude. When AI agents and APIs perform the work instead of named human users occupying seats, charging per user...

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