Buc-ee’s Decides The Right Response To Pushback On Its Trademark Bullying Is To Invoke Partisanship

We’ve been detailing the trademark bullying ways of Buc-ee’s, famous gas station and convenience store chain in the American south and infamous IP bully, for over a year now. Buc-ee’s seems to think that any semi-related business that has branding that involves a cartoon animal or in any way references beavers somehow violates its trademark rights, no matter how absurd a claim of potential public confusion might be. I’ve likened them to the Monster Energy of convenience stores and it’s all gotten bad enough that John Oliver has dedicated multiple segments of his show to both highlight how shitty this company behaves and to dare them to sue him and his crew. Now, the proper response to what is becoming a full...

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