These Restaurant Chains Won The Social Media War For Gen Z's Attention

These Restaurant Chains Won The Social Media War For Gen Z's Attention Millennials and Generation Z spend a disproportionate amount of time on social media, swiping left, right, up, and down, making growth in interactions an increasingly important measure of brand relevance. For restaurant chains seeking to attract younger consumers, social media platforms have become critical advertising tools for building brand awareness and, ultimately, converting that attention into restaurant visits or online orders through viral campaigns. In a review of which U.S. restaurant chains won over younger generations in the second-quarter social media wars, UBS equity research analyst Dennis Geiger, who specializes in the U.S. restaurant...

Read the full article at the source.