Cloudflare chief financial officer Thomas Seifert has run the numbers on internet traffic trends and predicted that human-generated packets will soon account for a trivial amount of overall traffic. The internet-grooming company has previously predicted that machine-generated traffic would exceed human-generated throughput in 2027 – but got that wrong because its measurements found machines took over in May 2026. During the company’s Q2 earnings call on Thursday, Seifert stuck his neck out again with a new prediction. “To give you a sense of how this trend is playing out, and with the big caveat that I have called it wrong at every point along the way, if the current trends continue, we think in five years, non-human traffic will be...
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