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Times Magazine Now Serves Ads That Only AI Chatbots Can See

BeauHD
Aug 6, 2026 at 17:00
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Times Magazine Now Serves Ads That Only AI Chatbots Can See

Longtime Slashdot reader mccalli writes: Times Magazine has started serving adverts with "brand messages" to AI crawlers, which are not part of its main page. The aim seems to be to influence chatbots to talk about the brand offerings in a positive light that can't be traced back to the actual page. Notably, they've excluded Google chatbots from this, likely because Google penalizes companies that show different search offerings to its bots versus actual human visitors. "Maybe it's more important to influence the agent than even the human, because with a human you influence one person. When you influence ChatGPT, you're influencing potentially all of ChatGPT," said Jonah Goodhart, co-founder and CEO of ad tech platform Mobian. "If ChatGPT...

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