Inside Ford's "Passionate" Reinvention

Inside Ford's "Passionate" Reinvention Ford has reshaped its business by narrowing its lineup to vehicles with stronger brand appeal and higher profit potential. Instead of offering a wide range of sedans, hatchbacks, and family cars, the company is concentrating on trucks, SUVs, sports cars, and models that customers can personalize with factory-backed upgrades, according to a new Wall Street Journal report. At a recent event, Ford showcased customized Broncos, F-150s, and Mustangs, underscoring the company's emphasis on vehicles that stand out rather than blend in. As Matt Simpson, who leads Ford's customization business, put it, "This is the most passionate lineup that Ford has ever had." The strategy reflects CEO Jim...

Les hele artikkelen hos kilden.