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If enough other companies report the same, the bubble pops. đŸ«§

Gary Marcus
May 26, 2026 at 13:35
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If enough other companies report the same, the bubble pops. đŸ«§

Breaking: “Uber COO Andrew Macdonald said he’s not seeing proportional productivity gains from increasing AI costs.” Note the text at the bottom. Uber blew through its AI “token” budget for the year in just a few months, and they don’t feel it is working out as well as they might have hoped.As I wrote last night on X (over 700,000 views already), if enough other companies report the same, the bubble pops. 🫧§And some companies more or less already are, implicitly if not explicitly. Microsoft just cut off Claude Code licenses, and Tom Warren at the Verge claim that this is at least in part because of costs. Target has expressed some anxiety about pricing models for AI agents. Starbucks just...

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