I've owned an OLED TV for years without burn-in — here's my three-step routine

As Mr Hyde is to Dr Jekyll, Moriarty is to Sherlock Holmes, and pesky biplanes buzzing above the Empire State Building are to King Kong, burn-in is the ultimate nemesis of OLED TVs. This permanent form of image retention can be caused if static images are displayed too long on a screen, though thankfully there are ways modern OLEDs prevent burn-in that you don't even notice.